You may have a website, be thinking of refreshing your site, or perhaps developing a new website. Having a website is good as it is your shop window. The tricky bit is how do you get people to ‘look in the window’. You need to think about how you are going to use your website and what you can do to market it.
You might want to explore how you can promote your website. If your website is the one place where people can get easy, accessible, 24/7 access to your information then people need to know this. Think about where you publish your website address; is it on your letterhead, your business card, your promotional literature, and your social networking profiles?
Getting smart in how you use your website can save you money. If you market your website as the main focal point for information then maybe you don’t need expensive printed materials. Publish you documents and information leaflets on your website and make downloadable versions.
Consider you elevator pitch – get this right and accompany it with your website address and that may be all your need for business cards, directories, meetings and other promotional activities.
You can come and talk to us about what you want your website to achieve and we will help you to develop your ideas. You can explore what is cost-effective for you and what fits your ethos and organisational style. We can help you to make your marketing inclusive for all, cutting-edge, and cost-effective for your budget. Call us or email for an informal discussion about your ideas.